Key Account Manager (FMCG)

Key Responsibilities 1. Key Account Management

 

● Manage and maintain strong relationships with assigned Modern Trade and Local Key Account customers.

● Serve as the primary point of contact for customers, ensuring timely resolution of inquiries and issues.

● Conduct regular business reviews to understand customer needs and identify growth opportunities.

 

2. Sales & Business Growth

 

● Develop and execute account plans to achieve sales targets and business objectives.

● Identify opportunities to grow sales, improve product distribution, and expand the customer portfolio.

● Monitor sales performance and recommend actions to improve revenue and profitability.

 

3. Customer Collaboration

 

● Work closely with customers on promotions, product launches, pricing, and merchandising initiatives.

● Negotiate commercial terms and ensure successful execution of agreed business plans.

● Build long-term partnerships to enhance customer satisfaction and loyalty.

 

4. Cross-Functional Coordination

 

● Collaborate with Sales Operations, Supply Chain, Finance, Marketing, and Operations teams to ensure seamless execution of customer requirements.

● Coordinate demand forecasts, order fulfilment, and inventory planning to support customer needs.

● Resolve operational issues affecting customer service levels.

 

5. Performance Monitoring & Reporting

 

● Track account performance, sales trends, and key business metrics.

● Prepare regular sales reports, forecasts, and business reviews for management.

● Monitor customer KPIs and recommend improvements to drive account performance. 

 

6. Market & Competitive Insights

 

● Monitor market trends, competitor activities, and customer feedback. 

● Identify new business opportunities and recommend strategies to strengthen market presence.

● Share market insights to support commercial planning and decision-making 

Requirements ● Minimum 4 years of experience in key account management, strategy & operations , or a similar role within the FMCG or related industry.

● Existing networks and strong working relationships with Modern Trade, Local Key Account, Cash & Carry and Wholesaler buyers are highly desirable.

● Proven ability to manage cross-functional portfolios with P&L impact

● Strong capability in KPI decomposition, roadmap planning, and stakeholder influence

● Excellent structured communication and problem-solving skills

● Bachelor’s degree in Business, Management, Engineering, or a related field (or equivalent relevant experience)

● Strong in strategic thinking with strong execution capability , stakeholder management and influence without authority, structured, data-driven decision-making, Bias for action in ambiguous and fast-paced environments.

● Proficiency in English and Bahasa Melayu