Product Manager, Website

Accountabilities • Own the website product roadmap, prioritizing pages, features, modules, and experiments based on user insights, business priorities, and growth opportunities.

• Translate customer needs and business objectives into effective website experiences across pricing, comparison, industry, solutions, and lifecycle pages.

• Partner with SEO specialists to develop and execute strategies for traditional search engine optimization and generative engine optimization (GEO/AEO), improving visibility across search engines and AI-powered answer platforms.

• Oversee the technical foundations of website discoverability, including site architecture, crawlability, structured data, internal linking, page performance, and machine-readable content.

• Lead continuous conversion rate optimization (CRO) experiments across homepage messaging, pricing pages, demo calls to action, social proof, interactive product tours, chat experiences, and signup journeys.

• Monitor and optimize the conversion funnel, from website visits and engaged sessions to qualified traffic and demo requests, using data-driven insights to guide decisions.

• Use AI-powered tools to accelerate prototyping, content creation, layout development, and experimentation, reducing the time between idea generation, launch, and learning.

• Build reusable workflows and establish appropriate guidelines that enable designers and marketers to manage more website updates independently.

• Implement and operationalize the new brand identity and design system within Webflow, ensuring consistency across website pages and components.

• Collaborate with cross-functional stakeholders to develop clear briefs, define hypotheses, evaluate experiment results, and communicate insights and recommendations.

• Leverage analytics and monitoring tools to assess website performance, organic visibility, user behavior, and conversion outcomes, continuously identifying opportunities for improvement.

Requirements:

• At least 5 years of experience in product management, growth product management, or website and web product roles, ideally within a B2B SaaS environment.

• Strong product mindset, with the ability to treat a website as a product by understanding user needs, defining roadmaps, prioritizing opportunities, and measuring business impact.

• Deep working knowledge of SEO fundamentals, including technical SEO, content strategy, internal linking, structured data, and Core Web Vitals.

• Practical understanding of generative engine optimization and answer engine optimization, including how large language models retrieve and cite content, how to structure machine-readable pages, and how to measure visibility across AI-powered search experiences.

• Hands-on experience with Webflow, including CMS management, reusable components, and page building, along with working knowledge of HubSpot forms, workflows, properties, lifecycle management, chat, and basic reporting.

• Experience designing and evaluating experiments, interpreting analytics, and distinguishing statistically meaningful results from random variation.

• Familiarity with web analytics and optimization tools such as Google Analytics 4, Google Search Console, Ahrefs, Semrush, and experimentation platforms such as VWO, Optimizely, or Statsig.

• Regular use of AI tools such as Claude, Cursor, v0, Lovable, or similar platforms to prototype, generate content, develop layouts, and accelerate delivery.

• Demonstrated experience using AI to shorten time-to-launch on real projects, with the ability to explain the outcomes, trade-offs, and lessons learned.

• Strong ownership and initiative, with the ability to lead cross-functional projects independently and move from strategy to execution without excessive oversight.

• Excellent writing and storytelling skills, including the ability to create clear briefs, articulate hypotheses, document experiment findings, and communicate progress effectively.

• Strong collaboration skills and the ability to work with design, growth marketing, content, SEO, product marketing, and engineering teams across India and US time zones.

• Experience with website rebuilds, brand refreshes, go-to-market technology, product-led growth, free trials, or self-service signup journeys is an advantage.

• Basic SQL knowledge and familiarity with analytics data warehouses are additional assets.

Benefits:

• Hybrid work flexibility: Work from Bengaluru or Chennai, India, with a hybrid working arrangement.

• Full-time opportunity: Take ownership of a strategic digital product with a direct impact on business growth.

• High-impact ownership: Shape the website roadmap, experimentation strategy, and conversion optimization initiatives.

• Modern technology stack: Work with Webflow, HubSpot, analytics platforms, experimentation tools, and emerging AI-powered solutions.

• AI-first environment: Use advanced AI tools to accelerate prototyping, streamline workflows, and bring ideas to market efficiently.

• Strategic visibility: Collaborate with senior growth and brand leadership while influencing marketing and product priorities.

• Innovation and experimentation: Explore new approaches to SEO, generative engine optimization, conversion optimization, and digital customer experiences.

• Cross-functional collaboration: Work closely with specialists across design, content, SEO, growth marketing, product marketing, and engineering.

• Professional development: Build expertise at the intersection of product management, digital growth, AI-powered workflows, and website optimization.

 

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