Manager, Social Analytics

Accountabilities • Lead social media reporting and insight generation across organic, earned, influencer, and paid activity for the US and Canada, identifying the factors that contribute to high-performing and viral content.

• Act as the primary analytics partner for the region, collaborating with social, marketing, creative, agency, and global stakeholders to provide scalable measurement and actionable insights.

• Direct the use of AI agents and AI-assisted workflows across social and marketing data, using high-quality data sources to accelerate analysis and reduce manual reporting.

• Translate complex analytical findings into clear, actionable recommendations that support regional growth, campaign effectiveness, and product demand.

• Define and evolve outcome-oriented KPIs that move beyond vanity metrics and connect social performance to meaningful business and consumer outcomes.

• Develop tailored executive and stakeholder reporting, automating recurring outputs where possible to improve efficiency and consistency.

• Conduct rapid analyses, benchmarking exercises, and measurement studies to identify emerging trends and continuously improve social analytics practices.

• Monitor social and platform performance across channels such as Meta, TikTok, YouTube, and other relevant platforms, identifying opportunities to improve content and engagement strategies.

• Manage competing priorities across a broad stakeholder group, maintaining clarity, responsiveness, and strong communication in a dynamic environment.

• Consolidate performance signals and emerging trends into clear recommendations that can inform future marketing, creative, and social strategies.

Requirements

• Bachelor’s degree in Analytics, Data Science, Statistics, Economics, Marketing, or a related discipline; a master’s degree is an asset.

• 6+ years of experience in marketing analytics, social media analytics, or a closely related analytical discipline.

• Strong experience analyzing social media platforms such as Meta, TikTok, YouTube, and comparable channels, with the ability to translate findings into business and creative actions.

• Experience working directly with SQL and modern data platforms such as Snowflake.

• Strong analytical, quantitative, and spreadsheet skills, combined with the ability to work directly with data and independently investigate complex questions.

• Genuine interest in AI-powered analytics and agentic workflows, with the ability or willingness to use AI tools to accelerate insight generation and improve operational efficiency.

• Demonstrated ability to distinguish meaningful business signals from surface-level or vanity metrics and develop measurement frameworks tied to outcomes.

• Strong communication and storytelling skills, with the ability to present analytical findings clearly to both technical and non-technical stakeholders.

• Proven ability to manage multiple stakeholders, competing priorities, and ambiguous problems while maintaining a high level of organization and follow-through.

• Self-motivated, curious, adaptable, and comfortable operating in a fast-paced environment where priorities can evolve quickly.

Benefits

• United States-based opportunity within a global, innovation-driven organization.

• Competitive base salary and overall compensation package.

• Comprehensive medical, dental, and vision coverage.

• Flexible spending accounts and health savings accounts with company contributions, subject to eligibility.

• 401(k) retirement plan with matching for eligible employees.

• Employee stock purchase program.

• Life insurance, AD&D, short-term disability, and long-term disability coverage.

• Generous paid time off and company holidays.

• Parental leave and back-up childcare and eldercare support.

• Identity theft protection and pre-paid legal insurance.

• Pet insurance and additional employee support programs.

• Product discounts and referral bonus opportunities.

• Wellness programs and professional development opportunities.

• Primarily on-site work environment with flexibility to work from home 1–2 days per week, according to the original posting.

• Inclusive culture focused on innovation, collaboration, personal growth, and career acceleration.

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