Digital Marketing Strategy - Sales Focus

Accountabilities • Plan, develop, and execute sales-focused digital marketing campaigns, including email sequences, reminders, lead nurturing, and conversion initiatives.

• Develop persuasive, conversion-oriented content for emails, landing pages, advertisements, and other digital channels.

• Partner closely with sales teams to align campaign messaging, improve lead engagement, and strengthen overall funnel performance.

• Analyze campaign performance using metrics such as click-through rates, open rates, conversion rates, and ROI, translating insights into actionable improvements.

• Continuously test and optimize campaigns through approaches such as A/B testing, audience segmentation, messaging refinement, and funnel experimentation.

• Manage and leverage marketing automation and CRM platforms such as HubSpot, Mailchimp, ActiveCampaign, and similar tools.

• Support the development of content and automation strategies that improve lead quality, engagement, and movement through the sales funnel.

Requirements

• 4–5 years of experience in strategic digital marketing, preferably with a strong sales or revenue-generation focus and experience targeting the U.S. market.

• Deep knowledge of email marketing, including segmentation, drip campaigns, lead nurturing, automation, and A/B testing.

• Strong copywriting skills with the ability to create persuasive, sales-oriented messaging that drives engagement and conversion.

• C1/C2-level English proficiency, with excellent written and verbal communication skills and a strong command of professional grammar and tone.

• Demonstrated ability to work with marketing KPIs, including CTR, open rate, conversion rate, ROI, and other performance indicators.

• Strong analytical and strategic thinking skills, with the ability to use performance data to make informed campaign decisions.

• Hands-on experience with CRM and marketing automation platforms such as HubSpot, Mailchimp, or ActiveCampaign.

• Ability to collaborate effectively with sales teams while managing multiple marketing priorities independently.

• Spanish language proficiency is a plus.

• Familiarity with SEO for sales-oriented content, content automation, and advanced audience segmentation is an advantage.

Benefits

• 100% work-from-home environment.

• Weekends off.

• Structured and consistent work schedule.

• Compensation based on experience and expectations.

• Opportunity to take ownership of sales-focused digital marketing initiatives.

• Hands-on exposure to marketing automation, lead nurturing, and revenue-focused campaign optimization.

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