Fractional CMO / Head of Marketing

ABOUT THE ROLE

Lead marketing strategy and execution for an early-stage European marketplace connecting companies with fractional C-suite leaders. This fractional opportunity, with a potential co-founder option, will shape the brand, growth strategy, and community from the ground up.

WHAT YOU'LL DO

- Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders pursuing fractional work.

- Build thought leadership that establishes fractional executive work as a credible career model.

- Acquire and onboard companies through targeted outreach and conversion strategies.

- Recruit and onboard senior leaders to the marketplace.

- Grow the platform through community building, word-of-mouth, and trust-based marketing.

- Plan and manage marketing channels, content, and community activities for both sides of the marketplace.

WHAT WE'RE LOOKING FOR

- At least 5 years in marketing leadership, building and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.

- Demonstrated results in demand generation and user acquisition for two-sided or network-effect businesses.

- Experience developing positioning and brand strategy for an emerging market.

- Experience with thought leadership, community growth, and trust-based or word-of-mouth marketing.

- Ability to manage multiple channels and content programs in an early-stage, high-ambiguity environment.

- European market and professional services experience are a plus, as is experience recruiting and onboarding marketplace talent.

COMPENSATION & BENEFITS

Salary range: $70,000 to $500,000 USD annually. Visa sponsorship is not available. A co-founder option may be considered.

LOCATION

Hybrid, Austria.