[UPLIVE Company] Senior UA Marketing (Mobile Apps)

LOCATION

HCM Onsite (Relocation Support)   ABOUT THE JOB   We're looking for a Senior UA Marketing (Mobile Apps) to own and scale user growth across our AI and Utility app portfolio. You'll manage significant advertising budgets, optimize performance across multiple channels, and play a key role in driving product growth in global markets.

WHAT YOU WILL DO • Own and execute UA strategy across the company for a portfolio of 3-5 mobile apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more

• Act as your team’s expert in one of Meta, Tiktok, Google UAC, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users

• Define UA launch strategies for new titles, including pre-registration campaigns

• Define conceptual creative strategies and testing processes

• Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth

• Stay ahead of trends by conducting market research and competitive analysis

 

*** Duties and responsibilities outlined above are representative, but not all-inclusive.

QUALIFICATIONS • 3+ years of hands-on UA experience in mobile app industry

• Strong preference for candidates with experience in UA for apps in Utility or AI genre

• Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.

• Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns

• Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.

• Fluent English (written + speaking) is a must

 

TO COMPLEMENT OUR TEAM, YOU SHOULD BE

• You are on top of the latest apps, trends, and what’s happening in live events

• Solution-oriented, self-motivated and have the attitude to get things done

• Comfortable with uncertainties and changes in a fast-paced environment

• Curious, proactive learning and knowledge-hungry learner

WHAT WE OFFER We take care of our people — from meaningful reward to everyday experience at work

Financial

• Competitive salary, 100% pay during probation

• Performance bonus with up to 30% of company profit shared — no cap

• Full SHUI + premium private health insurance & annual check-up

Personal Well-being

• 12 days annual leave + 10 days paid sick leave

• 12 WFH days per year for when you need flexibility

• 9.4M VND yearly flexi-budget for your personal development

• Free daily lunch (10+ options)

• Snacks, drinks, and tea-time always available

• Monthly/bi-monthly team bonding budget

• Sports activities (badminton, football, etc.)

Personal Development

• Company learning trips to top markets (Korea first, Japan next)

• Sponsored access to international conferences & industry events

• Modern equipment + AI tools to help you work smarter and grow faster

RELOCATION SUPPORT This position is based in our Ho Chi Minh City office — but don't let that stop you from applying. If you're the right person for this role, we'd love to make the move work for you. Relocation support is available , and we'll work out the details together during the offer stage."

CONSENT NOTICE FOR PERSONAL DATA PROCESSING  • By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application. • Thank you for your interest in joining Uplive!   How To Apply? Click the button or contact us at talents@uplive.zone