Business Director Investment

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

BD Investment

Reporting of the role

This role reports to: Senior Business Director 

3 best things about the job:

• Being part of a talented and passionate team.

• Working and interacting closely with top media corporations

• Opportunity to implement and execute industry first initiatives

In this role, your goals will be:

In three months:

• Complete knowledge of investment/buying and planning systems.

• Understanding of the Mindshare investment/buying and planning process – includes basic understanding and importance of proprietary tools.

• Execute basic media and proprietary campaigns.

In six months:

• Conduct negotiations with partners and close deals.

• Analyze and interpret data and its impact.

• Develop strong relationships with partners.

In 12 months:

• Develop, execute and analyze negotiation deals.

• Promote GroupM proprietary products.

• Close negotiation deals and manage assigned clients.

What your day job looks like at WPP Media

• Key responsibility is to lead the investment/buying team.

• Channelization of budgets based on annual deals/budgets.

• Overlook evaluation of schedules for reach, ratings and CPRP delivery.

• Ensuring Investment/Buying KPI’s are met.

• Leading OVT & Prop.

• Review of actual airing, vs planned in terms of spend, reach, CPRP, GRP's & frequency.

• Leading KPIs setting.

• Lead all monthly reporting to region and internal high-up’s.

• Maintaining and grooming relations with the broadcasters and vendors

• Supervise and ensure deadlines are compiled by Senior Managers.

• Review investment/buying deals.

• Channel performance review.

• Creation of annual deals.

• Monitoring of current strategy and advice changes if any.

• Analysis of current year investment/buying strategy.

• Creation of investment/buying strategy for next year.

• Review and propose changes in media processes to enhance speed and efficiency.

• Facilitating EssenceMediacom in all major consolidation and agency deals.

• Leading in all special deals.

• Working with EssenceMediacom on market intelligence to ensure GroupM rate advantage over market.

What you’ll bring:

• Superior time management and prioritization skills.

• Excellent communication skills.

• Strong analytical and number skills.

• A pro-active approach with excellent negotiation and communication skills.

• Media knowledge and understanding of systems.

Minimum qualifications:

• Candidate must have a bachelors / masters degree from a reputable educational institute.

• Must have an experience of at least 8 - 10 years in media investment/buying experience.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

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