Senior User Acquisition Manager (TikTok/Meta/Snapchat)

We are looking for a Senior User Acquisition Manager (TikTok/Meta/Snapchat) to build and own the acquisition direction for one of our live-streaming products, taking full responsibility for TikTok, Meta, and Snapchat and scaling spend 2-3x within 3-6 months while holding CPA and ROAS at target. You will run the testing roadmap across creatives, audiences, and bidding strategies, work hand-in-hand with our Creative and PMM teams.

About our product: We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?

In this role, you will • Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling

• Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS)

• Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance

• Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis

• Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs

• Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks

• Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication

It's all about you • 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)

• Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch to scaling

• Experience managing budgets above $300K per month across Social channels

• Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok/Meta/Snap

• Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)

• Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic

• Experience with BI tools (Tableau, AppsFlyer) for data-driven analysis and decision-making

• Upper-Intermediate (B2) or higher English proficiency

Would be a plus • Experience with alternative ad networks

• Experience automating campaign launches, testing, and reporting across networks with AI tools

• Understanding of marketing funnels and performance creative testing principles

• Experience with ASO and influencer marketing as additional channels

What we offer Care and support:

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events

• 100% medical insurance coverage

• Sports and equipment reimbursement

• Team building events, corporate gifts, and stylish merch

• Financial and legal support

• Maternity Recovery Support Allowance

• Position retention and support for those who join the Armed Forces of Ukraine

• Participation in social initiatives supporting Ukraine 

 

 

Comfortable working environment:  

• Work from our Kyiv hub or remotely with a flexible schedule

• Modern equipment or depreciation of your own tools 

 

 

Investment in your future: 

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche

• 70% of our heads and leads have grown into their roles here – so can you!

• Performance-oriented reviews and Individual Development Plans (IDPs)

• Reimbursement for professional courses and English classes

• Corporate library, book club, and knowledge-sharing events

Hiring process • Intro call

• Technical interview

• Interview with Direct Manager/Head

• Bar-raising

• Reference check

• Offer