Head of Organic

Simply's mission is to make the pursuit of creative hobbies simple and fun for all. Our top-grossing apps Simply Piano, Simply Guitar, Simply Sing, and Simply Draw put us on the fast track to building the world's largest consumer subscription service for creative learning. With over a million monthly downloads and hundreds of thousands of daily learners, we're building the AI creative companion for every home.

We're looking for a Head of Organic to build our organic strategy to reach hundreds of millions of children every month. You'll develop the strategy and build the scalable, repeatable content engines to make that ambition a reality: identifying viral concepts, establishing efficient production workflows, and reducing our dependency on paid acquisition.

What You’ll Own

- Build and lead the organic growth strategy for Simply Draw.

- Scale existing channels & identify new opportunities

- Support and maintain the full production pipeline scaling from a small team to a larger repeatable system.

- Track and optimize performance

- Run industry and competitor analyses

- Partner with Creative, Product, Data, and Growth to connect organic content learnings back into the app and broader growth strategy.

What We’re Looking For

This is a new function for Simply. Because it’s a ground-up effort, we are looking for someone who is a strategic thinker and planner, but also happy to be hands-on and will do what it takes to get the job done.

- Ability to motivate and activate people in order to reach shared goals.

- Communicate and represent the organic effort on a company level.

- Be impact driven, act boldly to consistently move the needle.

- Strong creative-growth instincts: you know how to move from “this performed well” to “this is the repeatable mechanism.”

- Analytical comfort with imperfect social metrics and changing platform behavior.

- Comfort building systems from scratch: identify needs and opportunities, ideate solutions, justify and communicate decisions and plans.

- Strong business orientation

Experience and requirements:

- Relevant experience in leading one of the following: marketing, customer strategy, creative strategy, brand campaigns.

Advantages:

- Experience with creator partnerships, affiliate content, or influencer-led growth.

- Proven experience growing organic short-form content on YouTube Shorts, TikTok, Reels, or similar platforms.

- Experience in B2C

- Experience with AI as a team member.