Senior Influencer Marketing Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.  

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.  

Role:  Influencer Marketing & Social Content Lead

Location:  Mumbai, India

About the role:  

We're hiring a hands-on lead to own influencer marketing and social content end-to-end including agency briefing and co-ordination to find the right creators, mediating IF closure process including negotiations between agencies and HUL media team, influencer script closures and execution, video feedback loop closures, to running the skincare brand’s social handles as a genuine community rather than a broadcast channel with our social agency.  

For a premium, dermatologist-co-created skincare brand built on patented technology and clinically proven, time-bound results. competing on real efficacy in a category that mostly competes on packaging and influencer noise which means our marketing has to work harder to make trust and proof feel exciting, not clinical and boring.  

 

What you will be doing:  

• Agency briefing – basis focus SKUs, geos and job to be done  

• Influencer sourcing & selection — build and maintain a scored pipeline of creators (macro, micro, nano and dermat/derma-adjacent) using clear criteria (geo/specialization fit, cost-per-reach, engagement rate, believability, audience skew, content quality etc.)  

• Agency negotiation and plan closures — managing the negotiation process between IF agencies and HUL media teams and ensuring timely plan closures  

• IF Execution – Leading script, concept closures, product deliveries, timely shoot and video editing and video feedback loop closures  

• IF Post Eval – Collating campaign data and presenting monthly campaign analysis to identify what’s working and what’s not working  

• Content calendar & organic social — Co-ordinate and plan with our social agency to run the brand's Instagram and other handles (YT, LinkedIn, Medium, Quora): driving expert authority and engagement, community building  

• On-ground events — Lead planning and execution for any on-ground events planned by the brand.  

 

What you need to be great in this role:  

• 2–5 years in influencer marketing, social/content strategy  

• D2C, beauty/personal care experience strongly preferred  

• A sharp eye for what makes content feel real vs. scripted — you can tell why a hook isn't working, not just that it isn't  

• Comfortable writing scripts and hooks yourself, not only briefing others to write them  

• Fluency with performance metrics (CPR, ER, ROAS, CAC) and broader understanding of interlinkage between content and business  

• High ownership and accountability  

• Passion for and inquisitive about AI and new technologies  

• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical  

Req ID:  18826

#LI-Onsite #LI-SP1 Our values shape everything we do:  

Be  Ambitious  to succeed    

Be  Imaginative  to push the boundaries of what’s possible    

Be  Inspirational  to do groundbreaking work    

Be  always learning and listening to understand    

Be  Results-focused  to exceed expectations    

Be actively pro-inclusive and anti-racist across our community, clients and creations   

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.