Social Media & Community Manager - HERO (Contract Role, NYC)

Social Media & Community Manager — Contract

Contract Term: September 8, 2026 – January 22, 2027 Time Commitment: Approximately 8 hours per week Project Fee: $20,000 total

About the Role

MATTE is looking for a Social Media & Community Manager to support an upcoming immersive holiday experience from launch through the end of its run.

This is a hands-on contract role for someone who knows how to build excitement around a live cultural experience through smart, engaging social content and active community management. You’ll own the day-to-day social presence across Instagram, helping drive awareness and engagement while capturing the energy of the experience in real time.

The ideal candidate is a strong writer, culturally plugged in, comfortable creating content on the fly, and understands how to translate an established brand voice into social.

What You’ll Do

• Plan and publish approximately two Instagram feed posts per week , along with ongoing Stories

• Write captions and short-form social copy in an established brand voice

• Manage the community across comments and DMs, maintaining an active and responsive presence

• Monitor tags, mentions, and engagement and identify opportunities to reshare guest-generated content

• Develop and execute interactive engagement mechanics, including sign-ups, polls, quizzes, countdowns, and other social-first moments

• Capture short-form video content on-site at HERO once the experience opens, including in-platform editing and publishing

• Support influencer and creator outreach as needed

• Participate in on-camera content when appropriate and comfortable; on-camera appearances are not required

• Help identify timely, reactive content opportunities throughout the campaign and live experience

What We’re Looking For

• Experience managing social media and online communities for brands, entertainment, hospitality, experiential, or culturally relevant projects

• Strong copywriting skills and the ability to quickly adapt to an established brand voice

• Fluency in Instagram, including Reels, Stories, community engagement, and native editing tools

• A strong understanding of social trends, platform behavior, and what drives audience participation

• Comfortable capturing and creating quality content in a fast-moving, live environment

• Highly organized, responsive, and able to independently manage a consistent publishing cadence

• Experience with influencer or creator outreach is a plus

Key Dates

• Contract begins: September 8, 2026

• On-site: September 14, 2026

• Experience opens: November 14, 2026

• Contract ends: January 22, 2027

Availability for on-site content capture during the live experience will be required.