Product Marketing Manager

Reporting to the Director of Product Marketing, you will own a segment of the Lone Wolf portfolio from end to end. You will drive positioning, product launches, pricing strategy, and the core content our sales team carries to market. When a broker or agent decides whether your product is worth their investment, your work directly shapes that decision.

Responsibilities: •    Keep your product story strictly aligned with the broader Lone Wolf narrative. •    Translate AI capabilities into practical, undeniable value for real estate professionals. •    Maintain competitive intelligence for your suite of products and build it directly into your positioning. •    Serve as the internal subject matter expert for your product line and target buyers.

 

Go to Market & Strategy •    Lead go to market launches for your products, covering everything from market segmentation through final sales readiness. •    Execute pilot programs to test positioning and pricing before wider release. •    Track launch impact strictly against pipeline, adoption, and revenue. •    Recommend strategic pricing and packaging for your products within the overall portfolio framework. •    Partner with Demand Generation to build campaigns that drive pipeline and product adoption.

 

Sales & Revenue Enablement •    Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence. •    Deliver high impact product training and webinars to internal teams and customer audiences. •    Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies. •    Collaborate with Customer Success to build resources that drive account expansion and retention. •    Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging.

 

Market Intelligence & Conten t •    Conduct direct customer interviews and run detailed win and loss analysis on your products. •    Analyze market trends and product usage data to inform future roadmap priorities. •    Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies. •    Direct content partners and hold their output to an exceptionally high standard. •    Partner with product management to translate the technical roadmap into compelling market language.

Requirements: • 4 to 7 years of product marketing experience fully owning a product or product line

• .Working knowledge of residential real estate, proptech, or adjacent industries.

• Proven success building positioning and messaging that the sales team actually uses in the field

• .Track record of leading successful launches through cross-functional influence and alignment.

• Demonstrated ability to use data and metrics to track performance and influence business decisions.

• Daily proficiency using AI tools to accelerate research and content creation.Exceptional and highly direct writing skills.

• Ability to move fast and deliver results with limited direction.