Senior Marketing Executive

Key Responsibilities • Campaign Execution: Plan and execute end-to-end user retention, driver recruitment, and growth campaigns across digital and offline channels.

• Content & Storytelling: Craft compelling brand stories, blog posts, and marketing copy that resonate with local users and drive brand affinity.

• AppComm & Email Marketing: Build and deploy lifecycle messaging—including email workflows, push notifications, and in-app popups—to boost activation and retention.

• Social Media Collaboration: Partner closely with the Social Media Manager to execute platform strategies (Instagram, TikTok, etc.), maintain content schedules, and protect brand voice consistency.

• Intern Mentorship & Supervision: Direct, mentor, and oversee a Marketing Intern, delegating daily execution tasks, guiding creative output, and supporting their professional development.

• GEO & Modern SEO: Structure web and editorial content for both traditional SEO and emerging AI search engines (ChatGPT, Google AI Overviews).

• Optimization & Analytics: Track performance metrics across channels, manage audience segmentation, and run A/B tests on copy and creatives to maximize conversions.

What We're Looking For • Experience: 3+ years in multi-channel digital and offline marketing, with strong hands-on experience in content, copywriting, and campaign management.

• Language: Native Turkish and fluent English (written & spoken).

• Core Skills:

• Copywriting & brand storytelling across social, web, email, and app channels.

• Setting up push notifications, in-app messages, and email marketing workflows.

• Solid understanding of social media channels, community management, and brand voice alignment.

• Emerging leadership and task-delegation skills to guide and support junior team members/interns.

• Familiarity with modern search practices ( SEO & GEO / AI search ).

• Tools & Market Knowledge: Experience with CMS (HubSpot), Web/App Analytics (Google Analytics), and CRM/AppComm tools. Deep understanding of the Turkish market and consumer trends.

• Project Management Mindset: Manage each task like a project, prepping, executing and delivering results and learnings.