Public Relations & Communications Associate

What you’ll do Content (50%)

• Conduct thorough keyword research and competitive analysis to enhance SEO performance. Optimize website content for on-page and off-page SEO factors to improve organic search rankings.

• Develop and implement an effective content strategy to improve search engine rankings, and support overall business goals.

• Weekly/ Monthly produce SEO-optimized content (including blog posts, articles, landing pages, etc.) to increase organic traffic and website performance.

• Regularly monitor and analyze content performance using tools like Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs).

Communication (50%)

• Develop and edit media pitches, news releases, speeches, articles, interviews and other editorial collateral to garner positive media coverage.

• Manage and handle sensitive public issues and prevent reputational risk to the company's brand and image.

• Nurture current media relations as well as identify new potential media relations, including managing media interactions and follow-ups.

• Plan and execute press conferences, media briefings, and other PR events to promote the company’s initiatives and products.

• Execute Communication plans to maximize brand awareness, such as Seeding, KOL, KOC and social community.

• Develop and implement PR & Communications plans, riding on various channels aligned with the overall marketing strategy.

• Manage and monitor PR & Communications plans to report performance and propose enhancements.

• Responsible for budgeting and planning in PR & Communications strategies. 

• Handle administrative tasks, ensure campaigns’ related paperwork (e.g., contracts, invoices, approvals) is timely organized, tracked, and properly finished.

Others: Ad-hoc tasks/works assigned by Line Manager.

• Work time: Monday to Friday (9:00 AM to 6:00 PM)

• Work location: No. 10, Pho Quang Street, Ward 2, Tan Binh District, HCMC

 

What you’ll need • Bachelor's degree in Communications, PR, Journalism, Marketing, or a related field.

• At least 2 years hands-on experience in Content & PR.

• Proven experience in Content, PR and media relations .

• Strong written and verbal communication skills with the ability to craft clear and persuasive messages.

• Negotiation and interpersonal skills to establish and maintain relationships.

• Be a networker and negotiator who can present the Lalamove brand confidently and strike an effective deal with mutual benefits.

• Ability to handle multiple projects simultaneously and work in a fast-paced environment.

• Strong attention to detail, creativity, and problem-solving skills.

• Proactive, self-motivated, and able to work both independently and in a team.

• Strong organizational and project management skills..

• Strong communication skills & Proficiency in English skills.