Director, Marketing

What we seek: • Brand-steward: Ability to lead the long term brand building, marketing communications, and PR capabilities across all our markets 

• Digital marketing expert: Strong know-how in digital marketing, so as to grow our driver and user base in a sustainable manner

• Loyalty programmes adviser: Proven track record developing and running successful Loyalty Programmes

• Effective People manager: work effectively cross-culturally, understand team challenges, create action plans, provide improvement suggestions and deliver results by building an exceptional team  

• Strong communicator: Ability to articulate and communicate clearly and concisely to all levels of the organization

• Data-Driven mindset:  Lead a data-driven marketing culture that values collecting and drawing insights from new and existing data as well as implementing strategic plans rooted in a deep understanding of the data

• Stakeholder Management: Ability to work with a variety of stakeholders across different levels and functional expertise

What you will do: • Manage conception, development, and implementation of marketing plan and strategies, and promotional programs to drive interest and sales across both supply and demand channels

• Drive overall User/Driver leads by implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.

• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations

• Responsible for the marketing organization structure, guiding the day to day activities of the marketing team.

• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure, and other financial considerations

• Collaborate with the business teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally

• Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth.

• Create processes and operating procedures between market and functional teams.

• Undertake continuous analysis of the competitive environment and consumer trends

What you will need: • Minimum 10 years of work experience gained from headquarters or regional headquarters of MNCs

• Highly proficient with marketing technology tools and understands the complex marketing tracking infrastructures

• Extremely familiar with the concept of integrated marketing campaigns. 

• Experience in leading marketing planning and budgeting processes.

• Previous experience in paid acquisition, online advertising, CRM, Retention marketing or other growth marketing-related roles would be a plus

• Extremely familiar with marketing metrics as CAC, CPO, CVR, CPL etc

• Experience in leading international / multi-cultural teams