VP of Brand

Accountabilities • Define and lead the overall brand strategy, positioning, voice, identity, messaging hierarchy, and creative standards, ensuring a distinctive and consistent expression across key customer touchpoints.

• Translate consumer insights, product truths, competitive context, and commercial opportunities into differentiated positioning, value propositions, launch narratives, and go-to-market strategies.

• Lead the development and execution of integrated brand storytelling across packaging, digital creative, retail, organic content, communications, product launches, and consumer experiences.

• Build cultural relevance and a strong consumer community through creators, influencers, partnerships, events, activations, organic social, and community-led programs.

• Build and lead a high-performing Brand organization spanning creative, organic social, content, community, partnerships, and activations, while developing the talent and external partner ecosystem required for scale.

• Establish clear standards and ways of working that improve creative quality, execution speed, collaboration, and consistency while reducing unnecessary rework and escalation.

• Own the annual brand plan, marketing calendar, awareness budget, campaign priorities, and related investment decisions, balancing long-term brand building with near-term commercial objectives.

• Partner closely with senior leadership and cross-functional stakeholders to connect brand strategy with broader business priorities and ensure campaigns and launches contribute measurably to growth.

• Use consumer insights, performance data, and market intelligence to inform decisions while maintaining strong creative judgment and a bias toward action.

• Build an operating model that enables the Brand function, agency network, and broader organization to scale alongside the company’s ambitions.

Requirements

• Significant senior brand leadership experience within a high-growth consumer business, ideally in CPG, health, wellness, nutrition, performance, or a closely related category.

• Demonstrated success building distinctive brands and leading integrated campaigns, activations, communications, and launches that generated measurable business impact.

• Exceptional storytelling and product-positioning capabilities, with the ability to connect consumer insight, product truth, and competitive context into compelling propositions and narratives.

• Strong creative and design judgment, with experience directing designers, writers, content teams, agencies, and other creative partners without needing to serve as the primary creator.

• Proven experience building, developing, and leading high-performing teams, establishing clear expectations, raising quality standards, and improving organizational speed and effectiveness.

• Broad omnichannel expertise spanning direct-to-consumer, retail, packaging, product launches, digital experiences, content, community, and consumer engagement.

• Strong commercial acumen and the ability to connect brand investments and marketing priorities to measurable business outcomes.

• Ability to combine data and consumer research with sound judgment, avoiding excessive analysis when decisive action is required.

• Exceptional communication and stakeholder-management skills, with the confidence to influence senior leaders, challenge ideas constructively, and align diverse teams around a clear vision.

• Comfortable operating in a fast-moving, founder-led environment that values ownership, candor, resourcefulness, creativity, and high standards.

Benefits

• Annual base salary of $180,000–$235,000 USD , depending on experience, skills, and local market factors.

• Eligibility for performance-based bonuses.

• Benefits designed to support employees’ health, wellness, and professional goals.

• Fully remote opportunity available to candidates based in the United States.

• Significant ownership and executive access within a scaled, high-growth consumer business.

• Opportunity to build and lead the Brand function, including its team, agency ecosystem, and operating model.

• Meaningful influence over brand strategy, creative direction, community building, launches, and long-term growth.

• A fast-moving environment with the opportunity to shape a brand that is still in an important stage of development.

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