Sr. Product Marketing Manager

Accountabilities • Lead customer insight programs end to end, including customer advisory boards, product panels, surveys, interviews, and win/loss analysis, translating findings into actionable recommendations for Product, Sales, and Marketing.

• Develop a clear, evidence-based voice-of-customer perspective and provide strategic recommendations on customer needs, product direction, and market opportunities.

• Own competitive and market intelligence across the residential real estate technology landscape, maintaining actionable battlecards, monitoring pricing and market shifts, and briefing leadership on relevant developments.

• Develop positioning frameworks, messaging architectures, buyer personas, and portfolio-level narratives grounded in customer and market evidence.

• Translate AI capabilities into compelling, practical value propositions for business users and real estate professionals.

• Drive go-to-market strategy and product launches, including segmentation, pilot programs, pricing and positioning tests, launch execution, and performance measurement across pipeline, adoption, and revenue.

• Develop B2B SaaS pricing and packaging recommendations that align product value with customer needs and commercial objectives.

• Create comprehensive sales enablement materials and deliver webinars, presentations, and other high-impact communications for internal and external audiences.

• Represent the organization at relevant industry events and support analyst relations, public relations, and market-facing initiatives.

• Manage content partners and develop joint marketing narratives and campaigns with technology partners.

• Mentor other product marketers and collaborate closely with senior leadership and cross-functional teams to drive alignment and execution.

Requirements

• 5–8 years of product marketing experience, including ownership of an entire product line or portfolio.

• Proven experience designing and managing structured customer feedback programs such as advisory boards, customer panels, surveys, interviews, and win/loss analysis.

• Strong ability to facilitate discussions with senior customers and turn qualitative insights into clear business and product decisions.

• Deep knowledge of residential real estate, proptech, or closely related industries.

• Demonstrated success developing portfolio-level messaging, positioning strategies, and B2B SaaS pricing models.

• Track record of leading complex product launches through cross-functional influence, alignment, and execution.

• Hands-on, daily proficiency with AI tools for research, analysis, and content creation.

• Exceptional writing and communication skills, with the ability to communicate complex concepts directly and persuasively.

• Ability to operate effectively in ambiguous environments while creating structure, prioritizing opportunities, and moving initiatives forward.

• Experience positioning AI products for business users is a plus.

• Background developing joint marketing programs with technology partners is advantageous.

• Familiarity with customer survey and competitive intelligence tools is helpful.

• Experience managing distributed or offshore content teams is a plus.

• Previous experience working at a real estate brokerage or franchise is beneficial.

Benefits

• Salary:  $145,000–$165,000 per year.

• Work arrangement:  Fully remote position within the United States.

• Opportunity to shape product marketing strategy across a broad portfolio of B2B SaaS solutions.

• High-visibility role with direct collaboration across Product, Sales, Marketing, and executive leadership.

• Opportunity to work on AI-enabled products and influence how emerging technology is positioned for business users.

• Exposure to customers, industry events, technology partners, and market-facing initiatives.

• Opportunity to mentor other product marketing professionals and contribute to the development of scalable marketing practices.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1