Senior Marketing Data & Analytics Lead

Accountabilities • Lead analytics projects end-to-end, from defining business questions and sourcing data through analysis, storytelling, recommendations, and follow-through.

• Build, enhance, and maintain reporting, dashboards, analytical models, and measurement frameworks covering marketing performance, funnel health, pipeline contribution, and investment efficiency.

• Analyze channel, campaign, audience, lifecycle, website, and funnel performance to identify growth opportunities and explain changes in results.

• Support attribution, forecasting, target setting, pipeline pacing, budget planning, experimentation, and ROI analysis using rigorous methodologies and transparent assumptions.

• Partner with Marketing Operations, Finance, Sales and Revenue Operations, Data and Engineering, and functional marketing teams to strengthen data quality and improve decision-making processes.

• Develop reusable metrics, definitions, documentation, and analytical frameworks that improve consistency, scalability, and self-service across marketing teams.

• Translate complex analytical findings into concise, actionable recommendations tailored to audiences ranging from technical specialists to executive leaders.

• Mentor peers and contribute to a culture of analytical rigor, curiosity, continuous learning, and ongoing improvement of analytical methods and practices.

Requirements

• 8+ years of experience in marketing analytics, business intelligence, performance analytics, strategy, or a related discipline.

• Strong SQL skills and hands-on experience working with data warehouses, analytical datasets, and business intelligence or dashboarding platforms.

• Demonstrated experience with marketing measurement, funnel analysis, attribution, forecasting, experimentation, channel performance, and/or ROI analysis.

• Experience combining and analyzing data from marketing automation, CRM, web, advertising, and revenue systems.

• Proven ability to present insights, recommendations, and business implications to senior stakeholders and decision-makers.

• Strategic and commercially minded approach, with the ability to connect analytical findings to measurable business outcomes.

• Strong problem-solving skills and the ability to independently navigate ambiguity, incomplete information, and complex business questions.

• Excellent communication and data storytelling skills, including the ability to clearly explain what the data shows, what it does not show, and what actions should follow.

• Collaborative approach with the ability to build effective relationships across technical and non-technical teams.

• Strong attention to detail while maintaining focus on broader strategic objectives and business decisions.

• Experience in B2B SaaS, subscription businesses, or other multi-channel growth environments is preferred.

• Demonstrated curiosity, continuous-learning mindset, and interest in improving data products, analytical methodologies, and team practices.

Benefits

• Competitive annual base salary of  $202,000–$304,000 , with the final offer determined by role-related capabilities, experience, and work location.

• Potential eligibility for  bonus, benefits, and other related incentives  in addition to base compensation.

• Flexible work model with a  fully flexible remote arrangement  for the role.

• Opportunities to work on high-impact analytics initiatives with cross-functional and executive stakeholders.

• Professional development opportunities in marketing analytics, data strategy, business intelligence, and related disciplines.

• Inclusive, collaborative environment that values diverse perspectives, continuous learning, and meaningful contributions.

• Equal opportunity employment practices and reasonable workplace accommodations for qualified individuals.

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