Senior Manager, Oncology Product Marketing

Accountabilities • Lead product positioning and messaging: Develop differentiated product positioning, messaging frameworks, and value propositions in collaboration with Product Management, Sales, and cross-functional marketing partners.

• Own go-to-market strategy: Design and execute commercialization plans for new product launches, product enhancements, and portfolio initiatives, ensuring alignment across marketing, product, and commercial teams.

• Translate complex science into compelling content: Turn sophisticated clinical and diagnostic information into clear, accessible marketing materials, including brochures, sales leave-behinds, presentations, trade show assets, advertisements, press releases, and other commercial collateral.

• Drive market and competitive intelligence: Conduct market research and competitive analysis to understand customer needs, evolving industry trends, clinical developments, and opportunities for product differentiation.

• Engage external stakeholders: Build relationships with healthcare professionals, key opinion leaders, patient advocacy organizations, and other relevant stakeholders to strengthen product awareness, adoption, and loyalty.

• Enable commercial teams: Serve as the primary product marketing resource for the field organization, equipping Sales and other customer-facing teams with effective messaging, resources, and product knowledge.

• Coordinate cross-functional execution: Partner closely with Sales, Medical Affairs, Customer Service, Product Management, and Marketing to ensure consistent communication, aligned priorities, and effective commercial delivery.

• Use data to inform strategy: Interpret clinical, market, and customer insights to refine product value propositions, guide marketing decisions, and improve campaign and commercialization effectiveness.

• Identify innovation opportunities: Monitor emerging product marketing practices in precision diagnostics, biotechnology, healthcare, and adjacent industries, incorporating relevant approaches to strengthen marketing performance.

• Support continuous improvement: Evaluate market feedback and commercial performance to identify opportunities to improve messaging, sales enablement, product positioning, and future go-to-market plans.

Requirements:

• At least 8 years of product marketing experience, with a proven record of developing and executing successful strategies in precision diagnostics, biotechnology, healthcare, or a closely related industry.

• A bachelor's degree is required. A Bachelor of Science or advanced degree in Biology or a related scientific discipline is preferred.

• Strong strategic thinking and analytical capabilities, including the ability to interpret complex clinical and market data and translate findings into differentiated value propositions and commercial strategies.

• Deep understanding of product marketing fundamentals, including positioning, messaging, go-to-market planning, competitive analysis, and market research methodologies.

• Demonstrated experience developing data-driven marketing content and commercial collateral for healthcare products or other technically complex offerings.

• The ability to communicate sophisticated scientific and clinical concepts clearly and persuasively to different audiences, including healthcare professionals and commercial stakeholders.

• Excellent written and verbal communication skills, with strong interpersonal abilities and the confidence to influence cross-functional partners.

• Experience collaborating across Product Management, Sales, Medical Affairs, Customer Service, and other teams to deliver aligned marketing initiatives.

• Strong project management and organizational skills, with the ability to manage multiple priorities and deliver high-quality work in a fast-paced, evolving environment.

• A proactive, adaptable mindset and a genuine interest in advancing precision diagnostics and improving the way cancer is detected, monitored, and treated.

Benefits:

• Base salary range: $179,507–$201,266 per year, with the final offer depending on experience and the candidate's selected compensation structure.

• Eligibility for an annual corporate bonus program.

• A new-hire equity grant valued at up to $85,000 at grant value, vesting over four years, with annual equity refresh grants equal in value to the initial grant, subject to applicable terms.

• Potential total four-year compensation value of up to approximately $1.1 million, combining base salary, target bonus, and equity.

• Multiple medical plan options, including select plans with 100% of employee premiums covered and dependent coverage of up to 80%.

• Competitive dental coverage.

• A retirement savings plan with a 4% employer match.

• Generous paid family bonding leave of 16 weeks at 100% pay for eligible employees.

• Supplemental fertility benefits coverage.

• Paid time off that increases with tenure.

• Access to modern work equipment, laboratory resources, and facilities.

• An open and transparent culture, including regular company-wide town hall meetings.

• The opportunity to work alongside talented, collaborative colleagues on diagnostic innovations with the potential to improve outcomes for patients worldwide.

• A mission-driven environment focused on scientific innovation, precision medicine, and expanding access to transformative diagnostics.

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