Product Marketing Manager

Accountabilities: • Develop differentiated product positioning and messaging that clearly communicates the value of innovative cybersecurity solutions and establishes a strong competitive advantage.

• Lead internal and external product launches, coordinating sales enablement, public relations, digital marketing, and other communication channels.

• Partner with Marketing teams to develop acquisition and upsell messaging that supports demand generation and pipeline growth throughout the buyer journey.

• Plan and execute end-to-end launch strategies for new features, incremental product updates, and major releases.

• Create and maintain high-quality marketing assets, including product collateral, thought leadership content, solution presentations, website copy, videos, and blog articles.

• Conduct customer research to identify buyer priorities, understand market needs, and continuously refine product messaging.

• Equip sales teams and channel partners with the knowledge, tools, and resources needed to communicate product value and promote joint solutions effectively.

• Represent the organization at external events and industry forums, sharing expertise and strengthening market credibility.

Requirements:

• At least 5 years of experience creating written content for business buyers, ideally within the cybersecurity industry, with relevant writing samples available.

• Proven experience managing product launches in fast-paced environments with frequent releases and evolving priorities.

• Strong technical curiosity and the ability to translate complex cybersecurity concepts into clear, compelling, and accessible messaging without losing technical accuracy.

• Excellent written and verbal communication skills, with the ability to create engaging content for diverse audiences.

• Strong strategic thinking combined with a hands-on approach, including the ability to manage projects independently and deliver results efficiently.

• Demonstrated ability to influence and collaborate with stakeholders at different organizational levels, both internally and externally.

• Excellent listening skills, customer empathy, and a collaborative mindset focused on understanding buyer challenges and delivering meaningful value.

• A strong commitment to customer and partner success, with a genuine interest in cybersecurity, innovation, and emerging technologies.

Benefits:

• Competitive base salary: $122,400–$176,000 USD per year, depending on experience, skills, qualifications, and geographic location.

• Performance-based compensation: Eligibility for an annual bonus or other incentive compensation.

• Equity opportunities: Potential to participate in an equity compensation program.

• Comprehensive benefits package: Access to a range of employee benefits, with specific details provided during the recruitment process.

• Remote work: Remote position available across the United States.

• Career growth: Opportunity to contribute to a rapidly expanding cybersecurity business and work across multiple product categories and strategic initiatives.

• Professional impact: Exposure to cross-functional collaboration, product launches, customer research, and market-facing thought leadership in a dynamic technology environment.

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