Meta PPC Specialist

Accountabilities • Plan, build, launch, and manage full-funnel Meta advertising campaigns for U.S.-based home service businesses.

• Develop campaign strategies covering audience targeting, campaign structures, budgets, bidding, offers, creative direction, and lead-generation objectives.

• Manage and optimize campaigns across HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and related residential service categories.

• Monitor and analyze CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, attribution, and downstream sales performance.

• Optimize campaigns based on both lead volume and lead quality, working with CRM and sales teams to identify the campaigns, audiences, creatives, and offers driving qualified customers.

• Design and execute structured A/B tests across creatives, audiences, offers, copy, landing pages, and campaign structures.

• Collaborate with creative teams to develop high-performing hooks, angles, offers, video concepts, imagery, copy, and calls to action.

• Manage significant advertising budgets and scale successful campaigns while maintaining target CPL and lead quality.

• Implement, monitor, and troubleshoot Meta Pixel, Conversions API (CAPI), events, tracking, and attribution systems.

• Identify campaign inefficiencies and tracking issues, then develop data-backed strategies to improve performance.

• Prepare clear, actionable performance reports for clients and internal stakeholders.

• Stay current with Meta Ads updates, Advantage+ solutions, attribution developments, and emerging paid-social strategies.

• Manage multiple accounts and priorities effectively, particularly within a performance marketing or agency environment.

Requirements

• 4+ years of hands-on experience managing Meta Ads campaigns, with  direct and demonstrable experience generating leads for U.S.-based home service businesses required .

• Proven experience working with U.S. home service industries such as HVAC, plumbing, roofing, home improvement, electrical, landscaping, pest control, remodeling, painting, cleaning, or construction.

• Strong understanding of lead-generation campaigns, local targeting, lead quality, CPL optimization, attribution, and campaign scaling.

• Demonstrated ability to personally manage campaigns and explain strategy, objectives, testing methodology, and measurable outcomes.

• Experience managing multiple Meta Ads accounts simultaneously, preferably within a performance marketing or digital marketing agency.

• Advanced knowledge of Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), Advantage+ campaigns, Custom Audiences, Lookalike Audiences, and interest targeting.

• Strong understanding of post-iOS 14 measurement, attribution, Meta Lead Ads, and Instant Forms.

• Experience with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.

• Working knowledge of Google Analytics 4 (GA4) and landing-page conversion rate optimization.

• Meta Blueprint Certification is required.

• Proficiency in Excel or Google Sheets for campaign reporting and performance analysis.

• Excellent written and verbal English communication skills.

• Strong analytical thinking, attention to detail, ownership, and problem-solving abilities.

• Ability to provide 2–5 examples of Meta ad creatives personally developed or managed for U.S. home service campaigns, with shareable links and appropriate permission to share.

• Applicants should provide an updated CV containing relevant campaign experience, home service industries supported, approximate experience duration, responsibilities, objectives, and shareable performance results where permitted.

• Ability to work full-time during  Pacific Standard Time (PST) business hours .

• Reliable computer equipment, high-speed internet, a quiet workspace, and a dependable backup internet and power solution are required.

Benefits

• Fully remote, full-time position based in India.

• Starting compensation of  USD $4.00 per hour .

• Opportunity to work on performance marketing campaigns serving the U.S. home services market.

• Hands-on ownership of campaign strategy, optimization, testing, creative performance, and scaling.

• Exposure to significant advertising budgets and data-driven customer acquisition initiatives.

• Opportunity to develop advanced expertise in Meta advertising, CRM attribution, conversion optimization, and paid-social strategy.

• Flexible remote work environment, subject to PST business-hour requirements.

• Home-working setup supported by clear technical requirements, including reliable connectivity and power backup.

• Minimum technical setup includes a compatible i5/i7 or AMD Ryzen 5/7/9 or Apple M1/M2 device, at least 12 GB RAM, SSD storage, and appropriate peripherals.

• Internet requirements include more than 40 Mbps download, more than 25 Mbps upload, jitter below 10 ms, latency below 160 ms, and LAN-cabled connectivity.

• Reliable power backup capable of supporting an entire 8-hour shift.

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