Marketing Manager

Accountabilities: • AI-Driven Marketing Strategy: Develop and execute data-driven marketing strategies using artificial intelligence for campaign automation, customer segmentation, personalization, and predictive analytics.

• Team Leadership: Lead, coach, and mentor a multidisciplinary team spanning performance marketing, content creation, and design to improve productivity, campaign quality, and overall marketing effectiveness.

• Marketing Technology and Automation: Leverage AI-powered tools such as ChatGPT, Jasper, HubSpot AI, and comparable platforms to accelerate content production, streamline workflows, and improve campaign efficiency.

• Lead Generation and Growth: Drive qualified lead generation and optimize customer acquisition strategies, targeting quarterly growth of at least 20% in marketing-qualified leads (MQLs).

• Conversion Funnel Optimization: Improve customer journeys through behavior-based triggers, dynamic content, audience insights, and conversion path analysis to increase engagement and conversion rates.

• Product and Service Launches: Plan and execute marketing launches using AI-generated creative assets, real-time insights, and coordinated multi-channel campaigns.

• Cross-Functional Collaboration: Partner with Sales and Product teams to align messaging, strengthen brand positioning, generate qualified leads, and accelerate pipeline growth.

• Performance Analytics: Monitor AI-powered dashboards and marketing analytics to evaluate campaign effectiveness, identify opportunities, and make timely, data-backed decisions.

• Budget and ROI Management: Own marketing budget allocation, optimize campaign spending, reduce customer acquisition costs (CAC), and target a sustainable marketing return on investment of 3:1 or better.

• SEO and Website Growth: Improve organic visibility and website performance through AI-assisted SEO, content optimization, and personalized digital experiences, targeting organic traffic growth of at least 30%.

• Engagement and Retention: Optimize email and digital engagement campaigns, aiming for email open rates above 25%, click-through rates above 5%, and improved customer retention.

• Content Scaling: Use generative AI to increase content production velocity by two to three times while maintaining quality, relevance, and brand consistency.

• Continuous Improvement: Stay current with emerging AI marketing technologies, automation practices, and performance marketing trends to continuously improve campaign outcomes and operational efficiency.

Requirements:

• Professional Experience: 4–6 years of experience in data-driven marketing, performance marketing, B2B marketing, or a related field.

• AI Marketing Expertise: Demonstrated experience using AI tools to scale marketing campaigns, automate workflows, personalize customer experiences, and improve marketing productivity.

• Marketing Automation: Strong understanding of marketing automation platforms such as HubSpot or Marketo, including campaign management, lead nurturing, segmentation, and workflow optimization.

• Digital Marketing Skills: Solid knowledge of SEO, paid advertising, content marketing, email marketing, and multi-channel campaign execution.

• Analytics and Performance Optimization: Ability to interpret marketing data, track KPIs, analyze conversion funnels, and make informed decisions that improve lead generation, CAC, engagement, and ROI.

• Growth Marketing: Experience optimizing customer acquisition strategies, improving conversion rates, and developing scalable growth initiatives.

• Leadership and Mentoring: Ability to guide and motivate a team across performance marketing, content, and design while balancing strategic planning with hands-on execution.

• Communication and Collaboration: Strong communication, organizational, and interpersonal skills, with the ability to work effectively across Sales, Product, and other stakeholder teams.

• Strategic and Analytical Thinking: A proactive, results-oriented mindset, strong problem-solving abilities, and comfort working in a fast-paced environment where priorities and campaigns evolve quickly.

• Preferred Industry Experience: Experience in managed service providers (MSPs), SaaS, technology, or related industries is an advantage.

• Performance Focus: Ability to establish measurable goals, manage budgets effectively, and continuously optimize marketing strategies against business outcomes.

Benefits:

• Remote Work: Work remotely from India.

• Full-Time Employment: A full-time opportunity with Monday-to-Friday working days.

• AI and Marketing Innovation: Work with modern AI-powered marketing tools, automation platforms, and data-driven growth strategies.

• Leadership Opportunities: Lead and develop a multidisciplinary marketing team while influencing strategic marketing decisions.

• Business Impact: Take ownership of measurable outcomes across lead generation, customer acquisition, brand awareness, and marketing ROI.

• Cross-Functional Exposure: Collaborate with Sales and Product teams to support business growth and strengthen go-to-market initiatives.

• Professional Development: Expand your expertise in AI marketing, performance analytics, automation, and digital growth strategies.

• Work Schedule: Evening/night shift, approximately 6:30 PM to 3:30 AM IST, with a potential adjustment of around one hour.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1