Marketing Campaign Manager

Accountabilities • Own the end-to-end execution of webinar and event marketing campaigns, from planning and setup through launch, follow-up, and reporting.

• Build, test, QA, and launch emails, landing pages, forms, and automated workflows using HubSpot.

• Coordinate campaign timelines, deliverables, and dependencies while keeping internal stakeholders aligned with deadlines.

• Manage webinar logistics, including registration pages, reminder communications, attendee messaging, and post-event follow-up.

• Build and launch supporting campaigns across email and paid digital channels.

• Partner with Design and Content teams to coordinate campaign assets and ensure all materials are delivered on schedule.

• Collaborate with BDR teams to align event follow-up, lead activation, and post-event outreach strategies.

• Build pre-event target lists and audience segments to support effective campaign execution and audience targeting.

• Maintain accurate campaign data across HubSpot and Salesforce and ensure reporting reflects campaign performance.

• Analyze campaign results and translate performance insights into clear recommendations for optimization.

• Conduct thorough pre-launch QA across emails, landing pages, forms, workflows, and other campaign components.

• Test new campaign ideas, tactics, channels, and messaging to identify opportunities for stronger engagement and event performance.

• Manage multiple projects simultaneously while maintaining high standards of accuracy, organization, and execution.

Requirements

• 1–3 years of experience in B2B campaign marketing, demand generation, marketing operations, or a related marketing role.

• Hands-on experience creating emails, landing pages, forms, and workflows in HubSpot.

• Familiarity with Salesforce and the role of CRM systems in managing and measuring marketing campaigns.

• Experience supporting paid digital campaigns through platforms such as LinkedIn, Meta, or similar channels.

• Strong project management and organizational skills, with exceptional attention to detail and the ability to consistently meet deadlines.

• A test-and-learn mindset, with a willingness to experiment with new tactics, channels, messaging, and approaches to improve campaign results.

• Ability to manage several projects and priorities simultaneously in a fast-paced environment.

• Comfortable working independently with minimal day-to-day supervision while taking ownership of deliverables.

• Strong written and verbal communication skills and the ability to collaborate effectively with cross-functional teams.

• Proactive, resourceful, adaptable, and eager to learn new marketing technologies and processes.

• Strong analytical skills and the ability to use campaign performance data to identify trends and optimization opportunities.

• Proficiency with macOS and comfort working remotely with tools such as Slack, Google Workspace, Zoom Webinar, and Asana.

Benefits

• Competitive compensation, with the US-based salary range for the role listed at $60,000–$75,000 USD annually ; compensation may vary by hiring location, experience, education, skills, certifications, and market conditions.

• Fully remote working environment with the flexibility to work from eligible locations.

• Opportunity to work on B2B demand generation, event marketing, and digital campaign initiatives within a growing technology environment.

• High level of ownership over campaign execution and performance.

• Opportunities to develop expertise in HubSpot, Salesforce, paid media, marketing automation, and campaign analytics.

• Collaborative cross-functional environment with Marketing, Sales, Design, Content, and Operations teams.

• Inclusive workplace culture that values diverse experiences, perspectives, and backgrounds.

• Opportunities to experiment, learn, and continuously develop marketing skills.

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