Head of Marketing B2B Food Ingredients Distribution

Accountabilities • Lead international marketing strategy: Develop and execute a global marketing strategy aligned with commercial priorities, business development objectives, and long-term growth plans.

• Drive category development and business growth: Identify opportunities across product categories, business units, and international markets, leveraging organisational synergies to accelerate commercial performance.

• Translate market intelligence into action: Monitor market trends, customer needs, competitive developments, and emerging opportunities, converting insights into actionable marketing and business development initiatives.

• Strengthen sales enablement: Collaborate with sales and business development teams to support customer acquisition, market penetration, and commercial growth through compelling value propositions, sales tools, presentations, and marketing materials.

• Build strategic supplier partnerships: Develop and implement joint marketing programmes with key suppliers, including co-marketing campaigns, supplier branding, communication concepts, and category development initiatives.

• Own global brand positioning: Define and evolve the corporate brand strategy, positioning, and identity, ensuring consistent execution across markets, communication channels, and customer touchpoints.

• Lead corporate communications: Oversee internal communications, external communications, and employer branding initiatives to strengthen brand awareness, reputation, and organisational engagement.

• Manage digital marketing and external partners: Improve the organisation's digital presence across websites, social media, and other digital communication channels while coordinating agencies, designers, and specialist partners.

• Develop international event strategies: Plan and oversee trade fairs, customer seminars, supplier conferences, webinars, and internal events to strengthen relationships and generate new commercial opportunities.

• Maximise marketing and event ROI: Establish effective planning, lead generation, performance measurement, and follow-up processes to ensure marketing activities deliver measurable results.

• Support regional marketing execution: Equip local country organisations with best practices, tools, and guidance to deliver effective regional campaigns while maintaining global consistency.

• Influence senior-level decisions: Work closely with commercial leadership and other key stakeholders to shape market development priorities, strengthen customer and supplier engagement, and support international expansion.

Requirements

• Mandatory education: A degree in Food Technology is essential for this position.

• Extensive professional experience: At least 10 years of progressive experience in B2B marketing, business development, commercial leadership, or marketing roles closely connected to business development.

• Relevant industry background: Strong experience in food ingredients, flavours, nutrition, specialty chemicals, life sciences, or related B2B industries. Experience in ingredient distribution, specialty distribution, or B2B trading environments is particularly desirable.

• International expertise: Demonstrated experience working across multiple markets and cultures, with the ability to adapt marketing strategies to different commercial environments and customer needs.

• Strategic marketing leadership: A proven track record of developing and implementing marketing programmes that generate measurable commercial outcomes and support business growth.

• Strong commercial acumen: Ability to connect marketing strategy with revenue opportunities, customer acquisition, category development, market penetration, and broader business objectives.

• Technical product communication: Proven ability to translate complex or technical product features into clear, compelling customer value propositions and commercially relevant messaging.

• Supplier and stakeholder management: Excellent relationship-building, negotiation, communication, and influencing skills, with the confidence to collaborate across organisational levels and external partnerships.

• Project management and execution: Strong organisational skills and the ability to manage multiple international initiatives, coordinate stakeholders, and deliver projects effectively.

• Analytical and data-driven mindset: Ability to interpret market intelligence, evaluate campaign performance, measure return on investment, and use data to inform strategic decisions.

• Entrepreneurial leadership style: A proactive, hands-on, and results-oriented approach, with the ability to combine strategic thinking with practical execution and operate autonomously.

• Communication and presentation skills: Outstanding written and verbal communication skills, including the ability to develop persuasive presentations and communicate effectively with senior stakeholders, customers, and suppliers.

• Language proficiency: Fluent English is essential. Additional European languages are an advantage.

• Additional qualifications: Further education or professional qualifications in marketing are beneficial but not mandatory.

• Customer-focused approach: A strong commitment to understanding customer requirements, strengthening supplier relationships, and delivering marketing initiatives that create tangible business value.

Benefits

• Permanent, full-time employment: A stable long-term opportunity with a standard 40-hour working week.

• Remote work flexibility: Work remotely within the Europe, Middle East, and Africa region, subject to employment and location arrangements.

• Generous annual leave: 30 days of annual leave.

• Strategic leadership opportunity: Lead the global marketing and business development agenda of an international food ingredients distribution business.

• Direct senior leadership exposure: Contribute to strategic decision-making and collaborate closely with senior commercial stakeholders.

• Significant business impact: Influence market positioning, category development, customer engagement, supplier partnerships, and international growth.

• International scope: Build relationships with customers, suppliers, and colleagues across multiple markets and cultures.

• High autonomy and visibility: Take ownership of strategic initiatives in an entrepreneurial environment where marketing directly supports commercial performance.

• Professional growth: Expand your leadership experience across B2B marketing, brand strategy, business development, and international market development.

• Prompt start: The position is available as soon as possible.

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