Head of Crypto Vertical (Business Growth Leader)

Accountabilities: • Own the crypto vertical P&L, including budgeting, forecasting, pricing, margin management, revenue, profitability, and business volume targets.

• Develop and execute the commercial strategy for crypto products spanning wallets, cards, trading, payments, and related offerings.

• Identify, negotiate, close, and manage strategic partnerships with issuers, processors, liquidity providers, payroll and HR SaaS platforms, neobanks, exchanges, aggregators, merchants, and other ecosystem participants.

• Monitor market trends, competitors, customer behavior, and regulatory developments, translating insights into actionable business and growth strategies.

• Build a lean business organization from the ground up across growth, performance marketing, business development, partnerships, operations, and support.

• Establish clear team structures, responsibilities, KPIs, performance expectations, and operating processes while coaching team members and addressing performance issues decisively.

• Lead cross-functional execution by aligning Product, Legal and Compliance, Operations, Data, and Marketing around commercial objectives and service-level expectations.

• Establish and manage core business processes, including partnership pipelines, SLAs, weekly KPIs, monthly P&L reporting, and operating rhythms.

• Launch and optimize customer acquisition channels, working toward strong unit economics and a target LTV/CAC ratio of at least 3 in a priority segment.

• Close the first strategic B2B and B2B2C partnerships and develop a repeatable engine for future commercial growth.

• Present business plans, financial performance, strategic decisions, and growth opportunities clearly to founders and executive stakeholders.

• Transition from hands-on operational execution toward broader scaling, strategic planning, and long-term business development as the organization matures.

Requirements:

• 5+ years of experience in fintech, crypto, payments, or banking, with previous ownership at GM, Head of Business Development, Head of Business, or comparable leadership level.

• Proven experience owning and delivering against P&L objectives, including revenue, profitability, margins, and transaction or volume targets.

• Hands-on experience launching or scaling crypto payments, wallets, cards, trading, or related financial products across B2C, B2B, or B2B2C environments.

• Strong understanding of unit economics, including CAC, LTV, ARPU, margins, payback periods, pricing strategy, and portfolio prioritization.

• Demonstrated success in strategic partnerships and business development, including sourcing opportunities, negotiating and contracting deals, coordinating integrations, and ensuring partnerships deliver measurable results.

• Strong understanding of KYC/AML, MiCA, card-scheme requirements, on/off-ramp considerations, and the ability to work effectively with Legal and Compliance teams.

• Strong analytical capabilities and a data-driven approach to commercial decision-making; SQL or business intelligence experience is a plus.

• Excellent executive communication skills and professional fluency in English.

• Entrepreneurial mindset with the ability to operate hands-on, establish structure from ambiguity, and take full ownership of outcomes.

• Strong leadership, decision-making, prioritization, and stakeholder management skills.

• This is a business growth and general management leadership role rather than a traditional Product Manager or Chief Product Officer position.

Benefits:

• Full P&L ownership and significant autonomy over the development of a standalone crypto business unit.

• Direct access to founders and executive leadership, with substantial influence over commercial and strategic decisions.

• Opportunity to shape product offerings, growth strategy, go-to-market channels, and partnership development.

• Budget and resources aligned with the agreed business roadmap and growth objectives.

• Opportunity to build and lead a core business team across growth, business development, partnerships, operations, and support.

• Hands-on early-stage environment with significant responsibility and high leverage as the business scales.

• Opportunity to work across a broader fintech portfolio spanning crypto wallets, cards, IBAN-related products, trading, and payments.

• Long-term strategic scope with a 2+ year horizon for building and scaling the vertical.

• Fully remote working environment.

• Opportunity to contribute to the growth of a rapidly evolving digital finance and crypto business.

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