Director, Marketing Data & Analytics

Accountabilities • Lead and develop a high-performing Marketing Analytics team spanning measurement, insights, performance management, forecasting, attribution, analytics engineering, and decision support.

• Define and continuously evolve the marketing measurement strategy, including KPI definitions, reporting governance, funnel health metrics, channel performance, and ROI frameworks.

• Build trusted, scalable analytics products and self-service dashboards that provide marketing teams and senior leaders with timely visibility into performance, trends, and opportunities.

• Partner with Finance, Sales and Revenue Operations, Data/Engineering, Product, and Marketing leadership on planning, target setting, pipeline pacing, budget allocation, and business reviews.

• Advance attribution, incrementality, experimentation, and ROI methodologies to connect campaign and channel activity with pipeline, revenue, customer outcomes, and investment decisions.

• Establish a strong culture of insight generation by framing business questions, identifying appropriate evidence, interpreting results, communicating implications, and recommending clear actions.

• Develop data-quality, semantic-layer, documentation, and governance practices that make analytics reliable, reusable, consistent, and accessible across teams.

• Integrate marketing, web, advertising, CRM, and revenue data into trusted reporting and decision-making frameworks.

• Leverage agentic analytics and self-service capabilities to increase analytical efficiency and empower stakeholders to access and interpret insights.

• Translate complex analytical findings into concise, compelling narratives and recommendations for executives and non-technical audiences.

• Influence strategic decisions by connecting analytical insights to commercial priorities and measurable business outcomes.

• Raise the analytical capabilities of the organization through coaching, talent development, and continuous improvement of methods and practices.

Requirements

• 10+ years of experience in marketing analytics, business intelligence, performance analytics, strategy, or a related discipline, including experience leading teams.

• Proven expertise in marketing measurement, attribution, forecasting, experimentation, channel and campaign performance, and ROI analysis.

• Strong SQL and data-modeling skills, with experience working across data warehouses such as Snowflake or AWS-based environments, BI and dashboarding platforms such as Tableau or Streamlit, and data-management systems such as SelectStar or Informatica.

• Demonstrated experience integrating marketing, web, advertising, CRM, and revenue data into reliable analytics and reporting frameworks.

• Strong understanding of how marketing performance data can inform pipeline, revenue, investment, and business decisions.

• Experience influencing senior stakeholders and turning complex analytical findings into clear recommendations and decisive action.

• Strong executive presence and storytelling skills, with the ability to make complex data understandable without oversimplifying important nuances or uncertainty.

• A commercially minded approach that balances methodological rigor with decision quality and measurable business impact.

• Ability to move from ambiguous business questions to structured analytical plans, actionable outputs, and clear recommendations.

• Strong collaborative leadership skills and the ability to build trusted relationships across Marketing, Finance, Sales/Revenue Operations, Data, Engineering, and Product.

• Curiosity and healthy skepticism, with a disciplined approach to testing assumptions, explaining uncertainty, and distinguishing meaningful signals from noise.

• Proven people-development capabilities and the ability to raise team performance while maintaining focus on high-value business priorities.

• Willingness to leverage emerging approaches such as agentic analytics and build scalable self-service analytics capabilities.

• Experience in a high-growth B2B SaaS or similarly complex global marketing environment is preferred.

Benefits

• Base salary:  $203,000–$305,000 annually, with the final offer based on job-related capabilities, applicable experience, and work location.

• Additional compensation:  Potential eligibility for bonus and other related incentives.

• Flexible work model:  Fully flexible working arrangements supporting remote work and purposeful collaboration.

• Leadership impact:  Opportunity to shape the marketing measurement strategy and influence high-value business and investment decisions.

• Career development:  Exposure to senior leadership and cross-functional strategic initiatives across Marketing, Finance, Sales, Data, and Product.

• Technology environment:  Opportunity to work with modern data warehouses, BI platforms, data-management systems, automation, and emerging AI-driven analytics.

• Collaborative culture:  An environment that values inclusion, diverse perspectives, curiosity, learning, and continuous improvement.

• Professional growth:  Significant scope to develop both technical analytics capabilities and strategic leadership expertise.

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