Brand Marketing Senior Manager

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

As the Brand Marketing Senior Manager, you will lead integrated brand campaigns that strengthen our position, deepen fan affinity, and support growth across markets. You will be turning brand and business priorities into campaign strategies, guiding execution across teams and agencies, and measuring results by leading through expertise and influence. This is an individual contributor position. 

Core Areas of Responsibility

• Own the strategy, planning, execution, and measurement of assigned global or multi-market brand campaigns.

• Develop briefs that define the audience, consumer insight, positioning, objectives, channel approach, budget considerations, and measures of success.

• Use research, brand-health data, audience behavior, and cultural insights to identify opportunities and improve campaign decisions.

• Partner with Creative, Regional Marketing, Social, Communications, Partnerships, Product Marketing, Content, Growth, and other teams to deliver cohesive campaigns.

• Work with regional teams to adapt campaigns to local audiences while maintaining a consistent brand position.

• Direct assigned agency work, manage campaign timelines and approved investments, and resolve delivery issues within established decision-making authority.

• Evaluate campaign performance, present recommendations to stakeholders, and apply lessons to future work.

• Share tools, practices, and project-based guidance that strengthen the Brand Marketing team.

In the role of Brand Marketing Senior Manager, you will report to the Senior Director, Brand Marketing.

We are considering applicants for the location of Los Angeles.

About You

We get excited about candidates, like you, because...

• 8+ years of experience in brand, integrated, or consumer marketing, including ownership of complex cross-functional campaigns.

• Experience turning business priorities and consumer insights into clear strategies, creative briefs, and measurable plans.

• Strong creative judgment and experience working with agencies and partners across multiple channels.

• Experience with global or multi-market campaigns and the ability to balance brand consistency with local relevance.

• Experience leading ambiguous projects.

• Ability to influence stakeholders without formal authority and communicate recommendations to senior leaders.

• Experience managing approved budgets.

• Experience in anime, entertainment, gaming, or another category with highly engaged fan communities is highly preferred. 

About the Team

The Brand Marketing team shapes how Crunchyroll shows up to fans around the world, turning brand and business priorities into integrated campaigns that build affinity and support growth. We partner closely with Creative, Regional Marketing, Social, Communications, Partnerships, Product Marketing, Content, and Growth to deliver connected, culturally relevant work across markets. Grounded in fan, audience, and brand-health insights, the team balances a consistent global brand with locally resonant storytelling.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

• Flexible time off policies allowing you to take the time you need to be your whole self.

• Generous medical, dental, vision, STD, LTD, and life insurance

• Health Saving Account HSA program

• Health care and dependent care FSA

• 401(k) plan, with employer match

• Employer paid commuter benefit

• Support program for new parents

• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid  The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks. Pay Transparency - Los Angeles, CA $147,300 — $184,140 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs:  https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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