Paid Ads Specialist

We are looking for a Paid Ads Specialist  to join our growth team. You will manage campaigns across Google Ads, Meta Ads, and Apple Search Ads, ensuring efficient spend, optimized performance, and accurate reporting. The ideal candidate has a keen eye for data, is detail-oriented, and eager to grow in performance marketing.

Key Responsibilities • Plan, launch, and optimize paid ad campaigns across  Google Ads, Meta Ads, and Apple Search Ads .

• Monitor campaign budgets, KPIs, and performance against goals.

• Conduct  A/B testing  on creatives, audiences, and bidding strategies.

• Gather, clean, and analyze campaign data to identify insights and opportunities.

• Prepare clear, actionable  performance reports  for internal teams and stakeholders.

• Collaborate with the creative and product teams to align ad strategies with user acquisition goals.

• Stay up-to-date with platform changes, trends, and best practices in performance marketing.

Requirements • 2 - 3 years of hands-on experience with  Google Ads, Meta Ads, or Apple Search Ads .

• Strong skills in  data gathering, analysis, and reporting  (Excel/Google Sheets, Data Studio, or similar tools).

• Understanding of  performance marketing metrics  (CTR, CVR, CPI, CAC, ROAS, ARPU ).

• Basic knowledge of  audience targeting, keyword strategy, and attribution models .

• Good experience and knowledge of  analytics platforms  (Firebase, Appsflyer, Google Analytics, etc,).

• Detail-oriented with the ability to manage multiple campaigns simultaneously.

• Strong communication and problem-solving skills.

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Bonus Points

• Experience with  CleverTap or other CRM/marketing automation tools .

• Familiarity with  web and mobile app user acquisition  and retention strategies.

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What We Offer

• Opportunity to grow into a mid-level performance marketing role.

• Collaborative, data-driven, and growth-oriented team culture.

• Exposure to multi-channel campaigns in a fast-scaling environment.