Senior Partnerships Specialist (North America)

We’re rethinking homes for how people really live, and we’re looking for a Senior Specialist, Partnerships to join our PR & Partnerships team to help shape the future of living- one thoughtful detail at a time.

Success in this role means owning partnerships end-to-end. You’ll source, negotiate and manage KOLs, UGC creators and brand partners across North America, with a particular focus on Canada- building a pipeline rather than working an inbound list. You’ll bring taste and judgement to who we partner with, run campaigns from brief to reporting, and turn what you learn into a programme that scales.

What you'll be doing

• Build and maintain a reliable pipeline of KOLs and UGC creators across North America, with a strong focus on Canada, in support of the wider NA KOL strategy.

• Source, evaluate, recruit and negotiate with creators who fit Castlery's brand and campaign needs, then onboard and manage them.

• Run creator partnerships end-to-end: briefing, contracting, execution, content review, deliverable tracking and post-campaign evaluation.

• Deliver against campaign KPIs across creator activation, content output, reach and engagement, flagging risks to delivery early.

• Grow repeat partnerships with high-performing creators and keep relationships strong enough that partners want to work with us again.

• Own monthly and annual partnership reporting, turning performance into insight and optimisation recommendations.

• Tighten day-to-day processes across sourcing, outreach, tracking and reporting so the NA KOL programme can scale.

• Work across Brand, Social, PR, Creative, Performance Marketing, E-commerce and Commercial to get campaigns briefed, seeded, delivered and measured.

What you need to succeed

• Experience managing influencer, KOL, UGC creator, brand or strategic partnerships, ideally in a fast-paced consumer, retail, lifestyle, home or e-commerce environment.

• A track record of sourcing, negotiating and managing partners independently, from prospecting through to post-campaign evaluation.

• Campaigns behind you that delivered on brand awareness, engagement, content, customer acquisition or product launch objectives.

• Strong command of campaign mechanics: briefing, contracting, deliverable tracking, content review, usage rights, timelines and brand compliance.

• Strong communication and negotiation skills, and the judgement to build long-term partner relationships.

• Highly organised across concurrent campaigns, partners and timelines, and data-driven in how you evaluate what worked.

• Strong knowledge of social and creator platforms, content formats and influencer marketing best practices. Familiarity with the North American creator landscape, Airtable or Aspire is a plus.

Additional Details:

• This role is based in Singapore

 

Built for Real Life, Designed for What’s Next

At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life - durable, beautiful, and made to keep up with change.

 

Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.

 

If you believe that good homes create good lives, come build with us.