Senior/ Lead Marketing Analyst

 

We’re rethinking homes for how people really live, and we’re looking for a Senior/ Lead Marketing Analyst  to join our Performance Marketing team to help shape the future of living—one thoughtful detail at a time.

Success in this role means building a scalable marketing analytics capability that drives better business decisions. You'll leverage AI to automate reporting, analytics, and processes, ensuring solutions evolve with business needs. You'll own audience and customer journey analytics across onsite and marketing channels to improve conversion, efficiency, and return on marketing spend. You'll also establish strong tracking and data foundations that enable accurate measurement and continuous optimisation of marketing performance.

What you'll be doing"

• Be the analytics partner to Marketing, turning complex business questions into actionable insights and recommendations that improve growth, efficiency, and customer outcomes.

• Own marketing analytics, reporting, and AI-driven automation, building scalable solutions that improve decision-making and reduce manual effort across the organisation.

• Partner with BI, Automation, and Marketing teams to develop data pipelines, dashboards, and measurement frameworks that provide trusted, self-serve insights.

• Drive audience, funnel, attribution, and customer journey analytics to improve marketing effectiveness, conversion, and return on investment.

• Own marketing data quality, tracking, and measurement across channels and platforms to ensure accurate and reliable decision-making.

What you need to succeed:

• 5+ years of experience in Marketing Analytics, Business Intelligence, or a related analytics function, ideally within e-commerce or a high-growth consumer business.

• Strong commercial acumen with the ability to translate business problems into analytical frameworks, insights, and recommendations that influence decisions.

• Hands-on expertise in SQL, Python, and modern analytics tools, with experience leveraging AI and automation to scale reporting and analytics.

• Deep understanding of marketing measurement, customer journeys, attribution, and digital analytics.

• Highly curious, independent, and comfortable owning ambiguous problems end-to-end while partnering effectively across teams.  

 

 

Built for Real Life, Designed for What’s Next

At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

 

Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.

 

If you believe that good homes create good lives, come build with us.