Brand Director (12m FTC)

The Role You'll report to our CMO and lead the Brand function for Bloom & Wild across the UK and Germany. You'll own our brand strategy end-to-end, from positioning and campaign development to budget and team leadership, making sure everything we do ladders back to the business objectives and shows up as a genuine challenger brand.

Key Responsibilities

• Brand Strategy & Positioning: Own our overarching UK & DE brand strategy, keeping every piece of output aligned to business priorities.

• Campaign Development: Turn consumer, cultural and competitor insight into compelling, insight-led campaigns and seasonal moments.

• Budget & Media Planning: Own the annual brand marketing budget and make the ATL/digital investment calls that drive brand health.

• Team Leadership: Lead and grow a multi-disciplined team across PR, Social, Content, Partnerships and Influencer, connecting their work to real business metrics.

What We're Looking For • Brand Leadership: A proven track record as a commercially successful brand lead, ideally across both mature and scaling markets.

• Team Management: Strong experience building and developing high-performing teams.

• Exec Presence: SLT experience and the ability to influence effectively at Exec level.

• Commercial Creativity: A strong creative instinct balanced with a sharp commercial mindset.

• AI Curiosity: Genuine enthusiasm for using AI to enhance how you and your team work.

Don't check every box? Please apply anyway! We hire for potential and diverse perspectives over exhaustive checklists.

Perks & Benefits • ✨ Flexibility: Core hours (10–4), hybrid or remote working, plus up to 45 days per year to work abroad.

• 🌴 Time Off: 25 days holiday + birthday + flexible bank holidays + a volunteering day + a day for wedding or moving house + the option to buy more annual leave

• 🌱 Growth & Support: Health cash plan, flexible training framework, workplace nursery scheme, and generous product discounts