Regional Branding Manager - GC

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities •  Identify and evaluate partners that align with the company’s vision.

•  Negotiate brand partnership opportunities to achieve business objectives.

• Develop and execute partnership strategies and activation plans.

• Collaborate with cross-functional and regional teams, including Brand Marketing, Communications, Insights,Design, Content, Data, Product, Social Media, and Legal, to develop and align on annual plans covering product-market fit, goal setting, budget allocation, and channel strategy.

• Set data-driven objectives and evaluate both short- and long-term campaign performance.

• Manage complex global budgets and drive return on investment (ROI).

• Share industry thought leadership, market intelligence, and product insights.

• Guide key regional and local brand teams to enhance overall marketing operational excellence.

• Lead complex projects and resolve key business challenges.

• Demonstrate a proactive, resourceful, and action-oriented mindset.

Requirements • 5+ years of experience in brand partnerships and marketing, preferably with experience in sports, music, entertainment partnerships, or sponsorships.

• Excellent project management, strategic planning, relationship-building, and storytelling skills.

• Strong understanding of brand culture, vision, and the strategic value of partnerships.

• A creative yet data-driven mindset.

• Strong project management, communication, coordination, and cross-functional collaboration skills.

• Experience in the cryptocurrency industry, or familiarity with Web3 and U.S. equities, is a plus.

• Strong aesthetic judgment and content sensibility, with a high level of ownership and the ability to thrive in a fast-paced environment.

• Strong intellectual curiosity and a continuous learning mindset.

• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage.

Why Binance • Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

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