Product and Funnel Optimisation Manager - CIS

Responsibilities • Own the local product experience across Binance products.

• Optimise key user journeys, including onboarding, verification, deposits, trading, Earn, and other product funnels.

• Configure local product content, banners, landing pages, user-facing assets, and market-specific product settings through internal tools.

• Manage product localisation, translations, and language quality across all product touchpoints.

• Identify friction points across the user journey and recommend product improvements based on user behaviour and market insights.

• Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance.

• Analyse product data and user behaviour to identify optimisation opportunities.

• Design and evaluate A/B tests together with Product teams to validate product improvements.

• Collect feedback from local users and stakeholders and represent market needs to Global Product teams.

• Support local rollout of new product features and ensure high-quality execution.

• Monitor product KPIs and continuously improve user experience through data-driven recommendations.

Requirements • 2–4 years of experience in Product Operations, Product Marketing, Product Growth, Product Analytics, CRO, or a similar role.

• Experience working with digital products, mobile apps, fintech, crypto, SaaS, or consumer technology.

• Strong analytical skills and ability to interpret user behaviour and product performance data.

• Experience building dashboards, tracking frameworks, and performance reporting.

• Experience working with CMS, localisation platforms, or internal product configuration tools.

• Comfortable managing product copy, translations, language quality, and market-specific product configurations.

• Understanding of user journeys, UX principles, and funnel optimisation.

• Strong ownership mindset and attention to detail.

• Excellent communication and cross-functional collaboration skills.

• Native Russian and strong English communication skills.