Marketing Manager - Central Africa

Responsibilities • Own marketing metrics to drive growth in Central Africa. Be the go-to person for high-level as well as operational insights into markets and the broader continent.

• Collaborate with regional, global and functional teams on planning and executing campaigns for the Central Africa market

• Collaborate on the affiliate program design, optimization and management in the markets managed.

• Ensure that users within your purview receive relevant and hyperlocalised social media interactions within together with specialists in the team and central teams.

• Continuously raise the bar on marketing execution in the region 

• Understanding of growth and integrated campaigns, conceptually be able to review funnel data and make unique changes bespoke to key markets in the portfolio.

• Ability to read and review data pertaining to markets, identify trends and quickly execute on campaigns that change the trajectory. Flag key market & competitor movements to stakeholders and leadership

• Drive quarterly marketing strategy for sub-region, OKRs and accountability tracking

• Ensure local events are executed to Binance standards and meeting CSAT goals

• Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness

• Lead insight-driven tests/experiments  in market, whether on lifecycle, social or paid channels in order to drive growth or engagement

Requirements • 5+ years of proven success in a similar role

• Comfortable operating in a dynamic, fast-moving environment often with uncertainty

• Background in marketing, including large scale integrated campaigns, brand building and team management (remote team management experience a plus)

• Experience working in regional roles and familiarity with Africa markets

• Previous experience in social media management, affiliate programs, events and influencer management a plus

• Fluency in English, French is also preferred 

• Effective communicator, able to represent Binance to external stakeholders

• User-focused, data-driven approach to decision makingAble to conceptualize and manage integrated campaigns, using both in-house resources and agency partnersUnderstanding of social media and paid channels data analytics 

• Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision

• Additional experience in business development, partnership, government relations, strategy, startup, venture building, management consulting, or actual entrepreneurial experience is a plusBackground or interest in the fintech and crypto space preferred