Influencer Management Executive (Regional), Influencer Marketing

We are looking for a creative, data-driven, and highly organized Influencer Management Executive to join our team and drive our brand presence in Vietnam. In this role, you will lead end-to-end influencer marketing campaigns—from strategic sourcing and creative deck creation to campaign execution, payment processing, and post-campaign analysis. If you have a pulse on viral Vietnamese social media trends, know how to build genuine relationships with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs), and thrive in a fast-paced environment, we would love to connect with you!

What You'll Do

1. Influencer Sourcing & Relationship Management

• Identify, recruit, and manage relationships with relevant Vietnamese influencers, content creators, KOLs, and KOCs across TikTok, Facebook, Instagram, and YouTube.

• Build and maintain a strong database of influencer partners tailored to various campaign goals and target demographics.

• Handle creator communications, contract negotiations, rate discussions, and campaign brief handovers.

2. Campaign Strategy & Execution

• Plan and execute end-to-end influencer marketing initiatives, including brand awareness, engagement campaigns, seeding initiatives, and product launch activations.

• Develop compelling creative briefs and presentation decks that effectively communicate campaign concepts, messaging, and visual guidelines to creators.

• Coordinate content schedules, ensure timely content submission, review creative deliverables, and oversee publication schedules.

3. Market Research & Local Insights

• Conduct continuous market research to identify trending content styles, platform algorithm changes, cultural nuances, and viral topics in Vietnam.

• Monitor competitor influencer marketing strategies, emerging content trends, and dynamic industry standard rates.

4. Operations, Reporting & Admin

• Manage end-to-end campaign operations, including contract signing, invoice verification, and payment processing alongside the finance team.

• Track key performance metrics (reach, engagement rate, CTR, ROI, conversions) across all creator campaigns.

• Prepare comprehensive post-campaign reports with actionable insights and data-backed recommendations for future campaigns.

 

Who You Are

• Education: Bachelor's Degree is required

• Experience: 1–3 years of hands-on experience in influencer marketing, social media management, or agency accounts within the Vietnamese market.

• Local Market Expertise: Deep understanding of Vietnam’s social media ecosystem (TikTok, Facebook, Instagram, YouTube, Zalo) and localized influencer trends.

• Network: Having an existing pool of established KOL/KOC contacts across diverse tiers (nano to macro) is a strong plus.

• Deck & Communication Skills: Proficient in designing clear, visually appealing creative decks and pitch briefs (e.g., PowerPoint, Canva, Google Slides).

• Analytical Mindset: Comfortable managing numbers, analyzing campaign ROI, and translating raw data into insightful performance reports.

• Organization & Detail: Highly organized with strong project management skills and the ability to handle administrative tasks like invoicing and logistics smoothly.

• Languages: Business proficiency in Vietnamese and English (both written and spoken).

 

Why You’ll Love It

• Competitive Salary

• Performance Review (2 times per year)

• Performance Bonus (1 time per year)

• Annual Leave: 15 days and other leave types

• Private Health Insurance

• TGIF, monthly birthday, and other fun events

• MacBook to be provided

• Good chance to explore new trends in the digital market

• Opportunity to learn and work with the most advanced advertising technology platforms

• Work in a professional, active, international, and dynamic environment